Problem: I am running the shortcut but I can't create the mart server service. I also tried right clicking the shortcut and choosing Run As Administrator...
When the Java_home environment variable is set on a computer it is not possible to run the shortcut to create the mart server service.
Solution: The user must temporarily remove the variable Java_home in order to create the mart server service.
NOTE: we have fixed this in future releases of the mart server and r9.8 version will include this fix so the user no longer needs to temporarily remove the java_home environment variable to create the mart server service.